CIVICTechnologies, Inc. (www.civictechnologies.com) develops geographic information systems (GIS)
desktop applications and web services for businesses, public agencies, and institutions.
CIVICTechnologies works closely with its clients to develop innovative and fitting solutions that assist
them to make better informed decisions, deliver more effective products and services, reduce costs,
increase revenue, and implement organizational changes faster. CIVICTechnologies provides GIS
solutions for business, public libraries, healthcare, and livable communities/mobility.
Governmental agencies, private companies, and institutions have access to a
large amount of data ranging from demographics and population projections to
socio-economic trends and proprietary and industry-specific information.
Utilized as the basis for decision-making, the volume of this data is a mixed
blessing — while valuable, most organizations simply don't have the time, staff,
tools or the budget to turn it into reliable, actionable information. As a
result, decisions are frequently made on the basis of assumption rather than
CIVICTechnologies solves this problem by creating GIS customized applications and web services for
clients to aggregate, organize, and mine diverse data to create powerful, accurate, and comprehensive
CIVICTechnologies utilizes GIS technology developed by ESRI, with whom the company is an authorized
Business Partner. CIVICTechnologies has a broad experience working with ESRI products including
ArcGIS, ArcIMS, ArcSDE, ArcView, ArcObjects, Spatial Analyst, Business Analyst, Business Analyst
Online, and Network Analyst, among others.
GIS is a tool for mapping and analyzing spatially co-related data. GIS integrates database operations with
the visualization and analysis benefits of mapping. GIS presents information as layers linked by
geography, enabling visualization of relationships and scenarios previously unimaginable. GIS is ideal for
delivery over the Internet, which facilitates constant updates of the data so clients are assured of making
decisions based on the latest and most accurate information.
CIVICTechnologies is a leading GIS application service provider (ASP) offering comprehensive web
services to scope, develop, test, produce, host, and manage web-based GIS. CIVICTechnologies' web
services are professionally hosted in a managed environment.
CIVICTechnologies provides consulting services to customize desktop GIS applications that address
specific client needs, and then are handed-off for the client to operate and manage, with optional support
and maintenance by CIVICTechnologies.
CIVICTechnologies provides a full suite of web services, customized
applications, and consulting services to comprehensively meet the GIS needs of
businesses — from small and medium enterprises to Fortune 500 companies — across
a diverse range of industries.
Our unique approach helps executives make better informed decisions by developing and translating
content into spatial solutions that increase revenue, reduce costs, enable your employees to execute
more effectively, empower marketing and sales staff, continuously measure results, build consensus
faster, and implement organizational changes more quickly.
CIVICTechnologies GIS solutions for business are a knowledge management source for use in
developing one-on-one marketing programs, expanding business opportunities, and building
customer loyalty. We start by asking what problems a company needs to solve and what objectives it
wants to achieve. Does a company want to:
We build either a customized GIS application or web service:
- Focus marketing and sales activities on the highest likelihood of sales penetration?
- Identify prospects whose buying characteristics match those of your best customers?
- Differentiate customers - including "best customers" and prospective customers - and to prioritize
opportunities based on the revenue each represents?
- Utilize demographic segmentation to develop effective media and messaging programs tailored to
- Integrate marketing, sales, and operational activities as a result of a merger or acquisition?
The key to our approach is lifestyle segmentation using ESRI's industry leading Tapestry model.
Tapestry exploits the direct connection between human behavior and neighborhood structure.
Lifestyle segmentation positions consumer attitudes, values, needs, and benefits and allows for cross
comparisons between location and psychographics. Market intelligence using Tapestry is surgical in
its accuracy, offering the ability to cross sell and up sell, to measure results from marketing, sales,
and operations, and to apply customer feedback.
- Customer buying profiles: identify lifestyle segments that reflect people who buy your products
- Customer market analysis: shows how deeply you are penetrating a market location compared to
the potential of that area.
- Customer prospecting: identifies locations with prospects that best match the people who buy
your products and services.
- Store prospecting: identifies the best places for locating a new outlet based upon your criteria.
- Sales analysis: compares the extent to which an area is over or undersold.
- Store market analysis: analyzes store locations including your competitors.
CIVICTechnologies offers three services for public libraries:
LibraryDecision is composed of three services:
LibraryDecision Planner is a subscription GIS web service that offers the ability to analyze,
visualize, and interpret the relationships between community needs and library resources via a
mapping tool that spatially displays the data relationships. LibraryDecision Planner enables public
librarians to evaluate how well they are meeting community-specific needs and to plan for service
improvements. Public library directors nationwide are faced with tough challenges: dwindling
budgets, staff shortages, operational demands, and diverse and changing community needs.
LibraryDecision Planner is designed to assist librarians accomplish the following:
By combining Census 2000 data, local school data, geographic data, and population projections
and current year population estimates with a library's own outlet and usage statistics,
LibraryDecision Planner helps librarians gain analytical and interpretive insights into the unique
characteristics of each outlet and their organization as a whole.
- Focus collections development
- Strengthen advocacy planning
- Ensure access and equity for all
- Undertake cardholder development campaigns
- Prepare grant applications
- Site new facilities
- Address topical issues such as youth development and literacy training
- Calculate service indicators
- Evaluate service delivery in relation to the unique needs of your community
LibraryDecision Planner is accessible to an unlimited number of simultaneous users. With an
intuitive user interface, no specialized GIS training is needed. With LibraryDecision Planner
librarians don't have to rely upon outside agency staff to answer their own questions. Because
LibraryDecision Planner is scalable, any library jurisdiction of any size - from one facility to
dozens of branches - can benefit.
CIVICTechnologies has the ability to work with all integrated library system vendor data systems,
including The Library Corporation and GIS Information Systems, with whom we are business
A custom mapping service targeted at small public libraries with one to three outlets, and library
planning and building consultants. Using an order form, clients select from one to several
customized maps to meet their specific mapping needs. Mapping categories include
demographics, patron use patterns, population projections and current year population estimates,
library service evaluation indicators, library service areas, and school population. Maps can be
delivered as jpgs or in printed form at report or display size.
LibraryDecision Patron is a quarterly GIS-based reporting system that provides library administrators
with maps, tables, charts, and narrative that systematically tracks and measures cardholder use at
the branch level and system wide. By systematically tracking usage over time, librarians can build
collections to meet their communities' needs while justifying resource expenditures. When the right
mix of resources is available, library usage increases among existing cardholders, and the opportunity
to acquire new patrons is maximized.
BusinessDecision is a database/GIS web subscription service for public library business patrons
that need in-depth analysis. Unlike business-oriented databases that focus on business-tobusiness
information, BusinessDecision Pro provides tools to help small and medium size enterprises find new customers and increase sales to existing customers. Library business
patrons obtain a sophisticated GIS tool set and a wide range of consumer market data.
BusinessDecision Pro includes demographic, market segmentation, and consumer spending
information for site selection and location analysis; customer segmentation, profiling, and
penetration; scanning new markets and customer prospecting; target marketing; media planning;
and developing, planning, and analyzing franchise territories.
In addition to LibraryDecision, CIVIC Technologies offers the following comprehensive consulting
services to public libraries:
- User needs assessments
- Demographic analysis
- Market area analysis and patron development campaigns
- Strategic planning
- Service area planning
- Community participation and consensus processes
- Election campaigns
- Site selection
- Library use and patron analysis
CIVICTechnologies health care web services and customized applications help inpatient providers,
outpatient providers, and transportation service providers succeed in a consumer-driven market. Our
GIS solutions work in concert with existing data and information systems to accomplish important
inventory, analysis, interpretation, and reporting tasks for business planning, business development
and customer management, and physician and clinic development. CIVICTechnologies provides
HIPPA compliant services.
CIVICTechnologies offers three services for health care providers:
Business Planning Solutions
GIS for business planning assists decision-makers strike the balance between a visionary long-term
plan and short-term accountability and results. GIS applications support a range of planning methods
and visually analyze and compare different forecasting and modeling techniques.
GIS planning capabilities helps decision makers identify competitive issues and threats, spot strategic
opportunities, predict high demand service, target growth opportunities, develop service lines,
redeploy non-productive resources, implement organizational changes, integrate strategic plans and
facility resources, and manage facilities.
Business Development and Customer Management Solutions
GIS for business development and customer management help decision makers find new business,
develop effective outreach and communication strategies, and improve stakeholder and community
GIS solutions use information from a range of sources to build integrated databases that capture
demographic information and utilization patterns, and track customers across the continuum of care.
Segmentation modeling combines health demographics and provider data to differentiate customers -
including "best customers" and prospective customers - and to prioritize opportunities based on the
value each represents; and, helps craft targeted marketing campaigns to communicate with specific
segments based upon their unique needs and preferences.
Physician and Practice Development Solutions
GIS solutions for physician and practice development helps decision makers build a mutually
profitable provider/physician relationship. GIS solutions provide critical information to providers to
increase physician business leading to more in-patient admissions and out-patient visits.
GIS locates physicians and clinics in places with the best potential to increase business now and in
the future, identifies places with high existing unmet market demand, predicts the location of future
service line demand and quantifies growth and change, increases market penetration, helps redeploy
resources away from saturated areas, and targets services to meet unmet needs.
CIVICTechnologies develops customized GIS applications to improve the quality of life in local
communities and urban regions by helping public agencies address specific issues and integrating
those issues across disciplines:
Smart Growth Customized GIS Applications
Mobility Customized GIS Applications
- Real estate development: Inventories and analyzes community resources to identify real estate
development sites with the greatest potential for improving a community's livability including the
locations of key infill development sites.
- Land use/transit integration: Creates a livability index based upon a wide range of usercustomized
indicators that reflect local concerns including pedestrian and transit access,
neighborhood services and resources, recreational facilities, special population needs, jobs, and
economic development, among others.
- Economic development: Integrates federal and state workforce investment programs with job
training entities, regional industry clusters, local businesses, municipal economic development
agencies, and transit providers in order to improve local economic competitiveness in the global
- Growth management: Supports growth management through the development of a carrying
capacity analysis of residential, commercial, and industrial land use needed to support projected
PARTNERSHIPS / ALLIANCES
- Non-motorized transportation planning: Plan transportation analysis zones and other small scale
areas with the greatest potential for increasing pedestrian access and transit use.
- Streetscape improvements: Locate the best places to construct streetscape and real estate
improvements that enhance the pedestrian linkages between neighborhoods with high transit
potential and the bus stops and transit stations that serve them, and to evaluate the effectiveness
of these improvements.
- Transit market segmentation: Identify the locations of potential transit riders based upon the
market segmentation profiles and client-tailored indicators.
- Way-finding: Create public way-finding systems to facilitate access in coastal and urban
CIVICTechnologies has partnerships and/or strategic alliances with the following companies:
- Environmental Systems Research Institute, Inc. (ESRI), Redlands, California
ESRI is the world leader in developing platform GIS software.
- The Library Corporation, Inwood, West Virginia
TLC is a leading international library automation provider. TLC is partnering with CIVICTechnologies
to market and sell LibraryDecision.
- Polaris Library Systems, Liverpool, New York
Polaris Library Systems is a leading international library automation provider, featuring Polaris. GIS
Information Systems is partnering with CIVICTechnologies to market and sell LibraryDecision.
- Metropolis New Media, Inc., San Jose, California
Metropolis New Media is a national leader providing managed hosting services for GIS applications.
- DB Consulting, Los Angeles, California
DB Consulting is a national leader in demographic projections and analysis, survey research, and
focus group interviews.
The broad scope of clients served by CIVICTechnologies' includes a Fortune 500 beverage company
represented by DDB Worldwide Communications Group, Inc.; County of Los Angeles Public Library; San
Diego Public Library; Glendale Public Library and Glendale Fire Department, California; City of Redlands,
California; State of California Department of Transportation (Caltrans); Southern California Association of
Governments; San Bernardino Associated Governments; Los Angeles County Metropolitan
Transportation Authority, California Hospital Medical Center, and Chapman University.