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Data Manuals are being developed for each major data categories in BusinessDecision. Data Manuals are intended to help users better understand, visualize, and apply information. Data Manuals include the following typical features:
- Database description
- Sample reports
- Fact sheet
- Methodology statement
Tapestry Area Profile Data Manual
First BusinessDecision Data Manual released on Tapestry!
Tapestry provides information to characterize your existing customers, identify your best potential customers, reach them more effectively, define the products and services that they prefer, and tailor your messages to attract their attention. The 65 market segments of the Tapestry segmentation system classify U.S. neighborhoods based on their socioeconomic and demographic composition.
Demographic Data Manual > Coming soon!
Using demographic information to know more about your customers can help you better position your company in today's -- and tomorrow's -- marketplace. Specific demographic data is provided for the current year and a running five year forecast to help you look ahead and position for the future.
Consumer Expenditures Data Manual > Coming soon!
Based on annualized data from the Consumer Expenditure Survey (CEX), consumer expenditure reports identify the consumer dollar potential available to be spent for various retail categories. This includes the total dollar amount spent, average amount spent per household, and the Spending Potential Index, which measures the amount spent for a product or service in your area compared to the U.S. average.
Thematic Map Data Manual > Coming soon!
Thematic maps visualize tabular data in BusinessDecision including all the major data elements: Tapestry, demographic estimates and forecasts, consumer expenditure data, and Census 2000 data. Create maps with an easy to use wizard or use a key word search to find the right variable you want to map.
Census 2000 Data Manual
> Coming soon!
Census 2000 provides a solid basis of data and reports for business planning.
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ESRI Selects CIVICTechnologies as Business Partner of the Year
Learn more... |
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Find out more about our consulting services for public
libraries and small businesses. |
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