Planning is central to the success of every business. However, your strategy is only as good as the data you use. Credible data developed from industry-leading methodologies is vital to increase growth and profitability. That is why BusinessDecision combines the latest, most accurate demographic data with unparalleled business knowledge to create business information solutions.

Using BusinessDecision, small and medium size businesses can level the playing field with America's top companies -- many of whom already use the same data, reports, and maps.

BusinessDecision data, reports, and maps are provided by ESRI. ESRI, with annual sales of more than $600 million, has been the world leader in the geographic information system (GIS) software industry for more than 30 years. ESRI provides powerful GIS solutions to more than 300,000 clients in more than 189 countries.

ESRI is a leading provider of demographic, segmentation, business and marketplace data. ESRI delivers data, reports, and maps to assist executives in businesses of any size in virtually every industry make better informed decisions.

The ESRI data development team has a 30-year history of excellence in market intelligence. The combined expertise of the team's economists, statisticians, demographers, and analysts totals nearly a century of data and segmentation experience. The team has crafted data methodologies such as the demographic update, segmentation, the diversity index, and the Retail MarketPlace database that are now industry benchmarks.
  • Current year updates and five year demographic forecasts are developed by ESRI and updated annually.
  • Census data is obtained from the U.S. Census Bureau with value added elements provided by ESRI for unique geographical areas such as ZIP Codes.
  • Community Tapestry segmentation system provides an accurate, detailed description of America's neighborhoods. U.S. residential areas are divided into 65 segments based on their socioeconomic and demographic composition. Data is updated annually.
  • The Consumer Expenditure Survey (CEX) is a comprehensive database developed by ESRI based upon a combination of the latest CEX from the Bureau of Labor Statistics. Data are reported by product or service and include total expenditures, average spending per household, and a Spending Potential Index (SPI). Data is updated annually.
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