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Choose Optional Reports and Maps using the following list:
Optional 2006-2011 Demographic Reports
Optional Census 2000 Reports
Optional Maps
Optional Consumer Expenditure Reports
1990-2000 Census Comparison
Market Potential
Business Summary
Retail Marketplace Profile
Shopping Centers
Traffic Profile
Disposable Income Profile
View a sample [PDF-24 KB].
How many after-tax dollars do consumers have to spend? This report reveals the spending power of households in your trade area according to nine disposable income ranges and distributions by householder age to help you market to the area's most profitable customers.
Net Worth Profile
View a sample [PDF-24 KB].
The net worth of a household is its total wealth less any debts (unsecured or secured by assets). This report provides information about the net worth of households within a trade area. Nine ranges and distributions by householder age organize information so services can be designed to attract specific customer types and segments.
Age by Income Profile
View a sample [PDF-30 KB].
Growing U.S. household income coupled with the purchasing power of the "tween" market, young adults, and senior retirees has increased the necessity to understand income by age to identify and exploit market niches. Use the Age by Income Profile to reveal specific age markets, uncover new opportunities, target advertising, and plan effective media campaigns.
Detailed Income Profile
View a sample [PDF-25 KB].
Knowing where high- and low-income areas are located is essential for retailers, financial institutions, and other businesses. Demographic variables included in this report, such as total population and households, households and family income, and average household and family size, can reveal growth or decline in your market.
Age by Sex Profile
View a sample [PDF-46 KB].
Create effective advertising and media plans to reach your target audiences. Key demographic indicators in this report, such as population, age, and gender, are important facts for companies marketing to children or the elderly.
Age by Sex by Race Profile
View a sample [PDF-87 KB].
Age, gender, race, and ethnic origin of your targeted audience are important demographic facts that help determine product and service offerings in the public and private sectors. This report analyzes 18 current year age distributions by sex, race, and Hispanic origin in your trade area to reveal key market niches. As the U.S. population continues to grow and diversify, companies and agencies can use this report to reach specific age/gender markets, develop new opportunities, and create effective advertising and media plans.
Age 55+ Profile
View a sample [PDF-38 KB].
Nursing homes, hospitals, and retirement communities are becoming increasingly important as our population ages. Information in this report can help you determine where seniors are concentrated, where people are retiring, and the community services to offer.
Detailed Age Profile
View a sample [PDF-27 KB].
This report analyzes the age distributions in your trade area. Are they young adults, teenagers, seniors, or preschoolers? Use age information to define the best products and services to offer and market them effectively to each age group.
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Census 2000 Detailed Race Profile
View a sample [PDF-20.2 KB].
Race may influence how a market area responds to product offerings, new business, or service. The detailed breakouts of race combinations in this report give retailers, marketers, and other businesses a picture of an area's racial makeup by total population and population with Hispanic ethnic origins.
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Enhanced Site Map
Display your site and radii against a 3D shaded relief background. The map also shows other reference information such as highways, major roads, rivers, and county boundaries. If your project includes more than one site, choose the
One Map Per Site
View a sample [PDF-1.54 MB].
Use this option to view each site separately.
One Map Includes All Sites
View a sample [PDF-2.82 MB].
Use this option to combine all sites on a single map.
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House and Home Expenditures
View a sample [PDF-74.2 KB].
What home products and services do your customers need? This report lists major home products and services. It details the consumer spending potential for vacation homes, childcare, home security, utilities, decorative textiles, furniture, major appliances, and other items to help identify product lines that match your customers' preferences, and support effective marketing to attract customers.
Automotive Aftermarket Expenditures
View a sample [PDF-53.6 KB].
This report describes spending potential for automotive aftermarket products and services such as motor oil, tires, and auto repair services to help automotive product retailers and auto repair services distinguish between the service-oriented customer and the "do-it-yourselfer."
Financial Expenditures
View a sample [PDF-23.4 KB].
Knowing how customers spend, save, invest, and protect the money they earn is essential to assessing the financial environment of your market. Do your customers buy stocks and bonds? Do they have new car loans? Do they contribute to retirement plans? Information about the spending potential for financial services can help financial institutions pinpoint and design specific services to attract profitable customers.
Household Budget Expenditures
View a sample [PDF-54.8 KB].
Retailers thrive by understanding and furnishing a community's needs for products and services. Information in this report reveals spending preferences for basic and luxury household budget items such as food, housing, apparel, transportation, health care, education, and travel to help businesses target or reveal new opportunities.
Medical Expenditures
View a sample [PDF-54.9 KB].
The demands of an aging population require every community to optimize healthcare services in hospitals, physician offices, nursing homes, and other medical facilities. Tracking medical expenditures is an essential part of this planning process. This report displays the spending potential for medical care and health insurance items such as physician services, prescription drugs, eyeglasses and contact lens, hearing aids, and health care insurance.
Recreation Expenditures
View a sample [PDF-54.7 KB].
Capture the market for recreation and amusement activity with this report that shows spending potential for recreational items such as entertainment fees, toys and games, recreational vehicles, reading, sports and exercise equipment, and photography supplies. Retailers use this report to offer product mixes that match their customers' needs and create effective advertising to attract them.
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Business planners, owners, and developers can compare Census 2000 data with corresponding data from the 1990 census converted to 2000 geography to analyze trends and changes and identify growth, decline, and new opportunities.
1990-2000 Comparison Profile
View a sample [PDF-38 KB].
This report contains data tables such as population by age and sex, household and family income, housing units, employment status, and transportation to work.
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The Market Potential line of reports is based on data collected by Mediamark Research Inc. in a nationally representative survey of U.S. households. Market Potential reports display the number of adults or households expected to consume a product or service. Also included is a Market Potential Index (MPI) that measures the relative likelihood of the adults or households in your area to exhibit certain consumer behavior compared to the U.S. average.
Retail Market Potential
View a sample [PDF-22.4 KB].
Successful retailers must understand and serve ever-changing consumer demand. The information in this report is used to discover profitable markets for such retail segments as
- Apparel
- Automobiles
- Automotive aftermarket
- Beverages
- Cameras/Film
- Computers
- Convenience stores
- Entertainment
- Financial services
- Food
- Health
- Home
- Insurance
- Pets
- Reading material
- Telephone/Service
- Television/Sound equipment
- Travel
Sports and Leisure Market Potential
View a sample [PDF-26.6 KB].
Americans continue to spend more time and money for leisure activities. Retailers, entertainment venues, and travel agencies use information in this report to analyze participation and preferences in sports, sporting events, leisure activities, books, and toys/games to reach target audiences and spot future trends.
Financial Investments Market Potential
View a sample [PDF-19.0 KB].
Do your customers prefer to bank at home, use ATM machines, or pay by credit card? From teller windows to the Web, financial institutions must deliver targeted services to both traditional and Internet customers. Information in this report reveals the banking services preferred in your area and the best locations for ATMs and in-store and freestanding bank branches.
Pets and Products Market Potential
View a sample [PDF-16.3 KB].
Pet care services including one-stop pet centers, pet spas and salons; mobile grooming; day care; and Web-based training services are one of the fastest growing consumer segments. This report identifies market demand for pet ownership, pet food, and pet accessories. Veterinarians, pet store owners, and trainers use this report to increase profitability and grow new business.
Restaurant Market Potential
View a sample [PDF-19.9 KB].
Where are people dining out? Successful restaurant owners and developers offer ideal locations and attractive menus and respond to consumer demand for quality and convenience. This report identifies market demand for family/steak house restaurants, fast food, and chain food establishments.
Health and Beauty Market Potential
View a sample [PDF-26.9 KB].
America's quest for good health, fitness, and improved appearance is a growing consumer trend. New opportunities are emerging as demand increases for better health care, self-improvement, and wellness services. Fitness club professionals, health care providers, doctors, and beauty aid establishments use this report to define the best facilities, services, and product offerings.
Electronics and Internet Market Potential
View a sample [PDF-29.9 KB].
Have your customers gone digital? Consumer obsession with electronic gadgets, such as digital cameras, laptops, and cell phones, keep retailers on their toes. To stay competitive and increase sales, retailers must carry products that answer consumer demand. This report is used to analyze the preferences and demand for PCs, the Internet, DVDs, videos, film, and cameras.
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Determine the number of businesses and employees in your area and compare its daytime population to its residential population.
Business Summary
View a sample [PDF-16.0 KB].
Information in this report identifies the number of businesses and the number of employees per industry group in a market. The Business Summary also compares the daytime population of the area to the residential population. Knowing where people live and work in your market is vital to deciding where to locate businesses and services such as new bank branches, ATMs, restaurants, and hotels. Available
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Businesses that successfully understand and respond to growing consumer demands must know where to find area demand for their products and services. The Retail MarketPlace database, designed to help retailers analyze retail sales generated in a given area, shows if customers are traveling outside the area to shop and highlights retail sectors that represent the area's biggest demand. Capitalizing on this information, retailers can make smarter decisions about site selection, product offerings, and more.
For example, retail figures from the database reveal that Direct Selling Establishments and Vending Machine Operators industries are growing to more than $10 billion and $5 billion, respectively.
Total market value topping nearly $89 billion for Electronic Shopping and Mail-Order Houses continues to dent the revenues of the Books, Periodical, and Music Stores; Department Stores; and Office Supplies, Stationery, and Gift Stores sectors.
Retail MarketPlace Profile
View a sample [PDF-43 KB].
Successful retailers know the scope of retail activity in their market areas. Use the data in this report to evaluate the potential of future sites, determine if customers are traveling outside the area to shop, or plan marketing/advertising campaigns. The Retail MarketPlace Profile displays the retail sales and retail potential dollar amounts; the leakage/surplus factor which measures the gap between supply and demand; and the number of businesses by industry. Reports are available for all levels of census geography and any sized ring or polygons.
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Discover potential business opportunities, locate new sites, and research competitive shopping centers with a Shopping Center Locator that identifies existing shopping centers in any U.S. market area. Reports can be made using either of two shopping center databases: the Directory of Major Malls (DMM) or the National Research Bureau (NRB).
Shopping Center Locator, DMM
View a sample [PDF-15.5 KB].
The DMM database contains information about shopping centers with a gross leasable area (GLA) of 250,000 square feet or more. Real estate, retail, and financial services professionals can use this report to profile and identify existing major shopping centers for any U.S. market area using key variables such as open or closed centers, number of stores, distance from the site in miles, and the year the center opened.
Shopping Center Locator, NRB
View a sample [PDF-41.1 KB].
Accurate, current shopping center data is critical to understanding current and prospective properties and analyzing the competition. The NRB database contains information about approximately 40,000 U.S. shopping centers. Retailers and commercial real estate professionals can use this information to compare centers in the same market area to see where their business fits best; research competitive centers or new sites by anchor, tenants, GLA, and other variables; find open space; or develop cotenant business strategies.
Shopping Centers Map, NRB
View a sample [PDF-480 KB].
Show the shopping centers located within your trade area from approximately 40,000 shopping centers in the NRB database. Shopping center locations are displayed on a detailed base map enhanced with shaded relief.
IMPORTANT NOTE: Both DMM and NRB shopping center locators, while listing the total number of shopping centers in your study area, will only include details for the first 100 records. Please contact us if you need a report with more than 100 records.
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Traffic that passes a site each day is critical to business success. Identify and analyze the traffic patterns around your site by displaying as many as 25 of the closest available traffic counts to that site.
Traffic Profile
View a sample [PDF-23.1 KB].
Financial institutions, insurance, real estate, retailers, and many other companies can use this report to improve site and territory analyses, understand traffic patterns around a location, and identify high-demand opportunities. The report includes information such as distance to your location, street name and nearest cross street, direction to nearest cross street, traffic count, and year of count.
Traffic Map
View a sample [PDF-922 KB]
Display the traffic count at intersections within your trade area to improve your site and territory analysis, understand traffic patterns, and identify high-demand opportunities. Counts are classified into six volume categories, making it easy to detect traffic patterns.
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